5 Content Marketing Trends Every Business Needs To Know

5 Content Marketing Trends For Every Business

5 Content Marketing Trends Every Business Needs To Know


It’s no secret that content marketing is the new norm for businesses. But what does this mean for your company? How do you make it work? And more importantly, how can you use these trends to grow your business?

Artificial Intelligence – The new way to connect with customers

Artificial intelligence (AI) is the new way to connect with customers. It’s already being used in marketing, and it will continue to change the way we do business for years to come.

AI is a form of automation that uses machine learning algorithms and data analytics to make decisions on behalf of users or computers—and it’s getting better every day.

In fact, artificial intelligence has already been used in content marketing for years: Google uses AI technology like machine translation and image scanning to help us find what we’re looking for online; Facebook uses AI algorithms like “Deep Tractography” which helps infer relationships between words within text; Amazon recommends products based on past purchases or browsing history; Netflix recommends movies based on ratings/recommendations from other users/audience feedback…the list goes on!

Visual Search – Your own eyes are the best search engines

Visual Search is the ability to search for products based on images. Visual search is a new way of finding information, and it can be done on smartphones, tablets and computers.

Visual search has become a huge part of how we use technology today. It’s not just limited to Google; you can use visual search in apps like Instagram or Pinterest as well! This means that if you have an app that offers photo filters or lenses (like Snapchat), then your users could be using that tool for their own benefit by searching for products through images alone!

This means that businesses need even more content marketing tactics in order to compete with this trend—especially if they want their customers coming back again after seeing something new from them (which we’ll get into next!).

Data driven targeting – Taking marketing personalisation to a new level

Data driven targeting is a way of providing more personalised content to your audience based on their previous actions, interactions and interests. It can help you reach the right people at the right time with the right message.

For example, if you’re sending out emails about a new product launch and want to target people who have recently purchased or downloaded something similar from your brand, data-driven targeting will allow you to identify these individuals in real time so that they receive an email directly from you offering them special deals on what’s new in their favourite products category.

Content Marketing – How to serve your target audience

A great way to serve your target audience is by making sure that the content you create is relevant, valuable and fun.

  • Relevance: Make sure that your content is relevant to your audience’s needs and interests. When creating a piece of content for a specific audience, it should be easy enough for them to understand what you’re trying to communicate but not so easy that it becomes boring or simplistic.
  • Value: Make sure the information in each piece of content is valuable enough for people who read it again or share it with others on social media sites like Facebook or LinkedIn (or Twitter). You want people who read this blog post later today on their phones before work tomorrow morning waiting at traffic lights next week during lunchtime hours in between classes at university next month when they’re driving home after work tomorrow night! Influencer Marketing – Get recommendations from real people

Influencer marketing is a way for you to connect with your audience. It’s about reaching out to influencers who can help you reach new people and build buzz around your brand.

Influencers are real people, not celebrities or experts who have millions of followers on social media. They’re often found on Instagram, Tumblr, YouTube and other channels where they share their daily lives with fans—which means that they’re already well-known among their peers in the industry and have built up trust over time due to consistent posting habits (and maybe even some freebies here and there). This makes them ideal candidates for endorsement deals if you want something more than just sharing content online; but it also means there aren’t any guarantees when it comes down choosing someone as an influencer partner!

Content marketing is evolving, and today’s businesses need to know how

We’ve all seen the headlines about content marketing: it’s important, but it’s also becoming more of a challenge for businesses.

It’s no longer enough to just create great content and hope that your audience finds it—you’ll need to adapt as your audience changes over time. If you want to stay ahead of the curve, here are five trends that are changing how businesses market themselves in today’s market:

  • Mobile first (and mobile first by design) means that web traffic should be treated like any other form of     media—with specific rules that apply based on its purpose and placement on a website’s structure.                      A traditional desktop-first approach might not work anymore when users expect fast access across devices while they’re browsing online; therefore, companies need an approach that can accommodate both mobile users’ preferences as well as their own business needs!
  • The rise in chatbots has made them an indispensable tool for many brands who want greater engagement with their audience through automated conversations rather than traditional forms such as email or phone calls which require human intervention before taking actionable steps toward customer satisfaction goals (like increasing conversions). Chatbot platforms allow companies like Google Assistant/Bixby/, Siri Shortcuts etc., so now there’s no excuse why not try something new – especially if this type


The world of digital marketing is constantly evolving. With new technologies and trends emerging every day, it can be difficult for businesses to keep up. But by following the five content marketing trends we outlined above, you’ll be able to stay ahead of the curve so that your customers see your brand as a trusted source of information and inspiration at all times.

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